2nd Floor, F-Block, International Trade Tower,
Nehru Place, New Delhi - 110019, India
Tel: +91 11 3323 2780
Fax: +91 11 3323 2800
Current position: Partner
Practice area/industry focus: TMT, competition law, taxation, international trade/WTO, corporate/M&A
Career highlights: Atul’s professional experience spans more than 30 years with leading law firms and multinational accounting & consulting firms. Atul is presently the equity partner at Advaita Legal. He had founded Seth Dua & Associates as a partner in 1998 until 2017. He has headed the New Delhi legal and tax practice of KPMG and thereafter of Coopers & Lybrand (now PricewaterhouseCoopers). Atul’s forte is anti-trust and competition laws, international trade & taxation and transaction structuring. During his professional career, Atul has gained extensive experience in advising multinational and Indian corporates in cross border trade and structuring their investments in India. Atul specializes in tax and legal aspects of financial and technical joint ventures and M&A transactions. He has extensive experience in structuring various income streams in and out of India.
Atul has been recognized as the leading lawyer in the TMT, Taxation, International Trade / WTO, Competition Law, Corporate M&A space for many years by several leading journals, including Asialaw, Legal 500and Chambers & Partners. Atul has also made contributions to various books published by Kluwer International, Asiamoney, Euromoney, IBFD and CCH. Atul has also made presentations at various international conferences/seminars organized by the IPBA, IFA, UIA and Lawasia.
During his professional career, Atul has gained extensive experience in advising multinational and Indian corporates in cross border trade and structuring their investments in India.
In the TMT space, Atul has assisted leading TMT companies in setting-up operations in India; seeking foreign investment approvals from the Government, etc. He has also assisted companies in routing investments and technology from jurisdictions which confer maximum tax benefits.
Atul’s competition & antitrust laws expertise includes advising clients in relation to dealer arrangements, pricing agreements and M&A proposals, etc. He has extensive experience in appearing before the Competition Commission in various antitrust and competition matters including merger and cartel matters.
Atul’s tax expertise ranges from International Tax Structuring, Domestic Tax Planning (in Direct and Indirect Taxes); Tax Litigation including Advance Rulings and representations with tax authorities for tax exemptions and reliefs. Atul also has extensive experience in Indirect Taxes including protectionist levies.
Atul’s International Trade / WTO expertise covers foreign trade policy matters and customs duties as well as matters relating to protectionists levies. He has extensive experience in matters pertaining to free trade agreements and other international trade facilitation matters as well as transfer pricing policy to be adopted before entering into international transactions.